How to extend your Brand Experience? Ask the butcher!

Wednesday, June 2nd, 2010

Vic’s Meat, a standout example of best branding practice has done it again.

We’ve written before about the unique, rich and memorable brand experience that is Victor Churchill, a European-inspired designer shop of carnivorous inspiration in Sydney. Now the owners have developed a website and released an iPhone app, Ask the butcher. By creating an ultimate guide to buying and cooking meat they assert themselves as the very pinnacle of meat appreciation, true carnivore connoisseurs. Ask the butcher, answers all your questions about a cut of meat, how to cook it, what recipes to use it in, and then when you get down to cooking gives you a timer with reminders when to turn the meat –keeping your premium cut premium after it’s hit the barbie.

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